Return On Health feat. Anil Kapoor & Slow Cheetah
Future Generali wanted to sell health insurance to young people. The problem was that they didn’t want to buy something they wouldn’t need. Since Indians are obsessed with Return on Investment, we gave them a way to put a monetary figure on good health with ROH – Return on Health. Anil Kapoor gave the campaign the twist it needed with Slow Cheeta backing him up with smooth vocals.
Music: IncInk | Anushka Manchandana Lyrics: Abhishek Kaddi
In a market ‘dominated’ by a single competitor, Ovenstory Pizza (A Rebel Foods brand) wanted to create advertising that highlighted their innovative features and positioned themselves as A Standout Pizza relished by a new generation of Indians. The ad campaign led to Ovenstory clocking their highest-ever sales recorded within 10 days of launch.
In a country that’s missing a million teachers, Lenovo created a platform to connect volunteer teachers with vulnerable students. This film was created to highlight this problem and encourage people to register on the platform.
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Whether you love the Indian Premier League or not, everyone loves a good roast. This funny oneliner campaign for ZEE5 HiPi took a dig at the rivalry between IPL fans and non-IPL fans.