The brief was short – literally. We had to create an advertising campaign where each ad could only be 2*3 inches to be inserted in the sports section during FIFA. Since many people have superstitions related to football and clothing, we came up with the concept of ‘lucky underwear’ and placed ads relevant to upcoming matches, along with a contest running alongside.
Skybags – Backpacks
Jockey – Fashion Essentials
‘Chase The Next’ became Sterling Reserve’s rally cry, successfully launching the brand in the Indian market.