Work In Progress

Below are scripts, ideas and activations that were rejected or never made it to clients, but that I thought deserved to see the light of day.


Kopiko Candy

Brief: Kopiko coffee candy, keeps you awake.

Title: Indian Mother

Super: Kopiko presents Ma ki Neend

MVO: (In a raspy, old fashioned announcer voice) Ek Maa ki neend kabhi puri nahi hoti.

We see a girl coming back from work, late at night, on her scooty. She quietly opens the door and enters the hall. Suddenly, she is greeted by the sight of her mother, wide awake, waiting for her on a rocking chair. She looks scary.

MVO: Especially jab uski beti raat ko der se aati hai.

SFX: Dramatic music swells

The mother shoots her a look and points to the watch. It is 10 pm. The daughter says in an exasperated tone, “Maa aap soi nahi?”

MVO: (dramatically) Woh kabhi nahi soti.

The daughter looks frustrated and goes to her room. The camera is now moving around the mother, as the MVO continues to praise her.

MVO: Waah, mother India. Kya hai aapka raaz? Mamta? Prem?

The camera moves closer to her face. She looks shifty. We see her take out a Kopiko candy from her handkerchief, tear it open and eat it. Her eyes widen.

MVO: Ah. Kopiko Candy. Jis mein hai Coffee ki taazgi.

Cut to a product window of the candy- we see coffee getting poured and forming the candy.

MVO: Kopiko
Keeps you awake


Title: Ants

Film opens on a line of ants who are working hard.  They are passing bits of food along a line, building their anthill and defending it. We hear an over-enthusiastic army type song,

Song reference:

The camera follows the trail of ants who are passing food and we see they are breaking off bits of a Kopiko candy that has fallen on the floor.

Super: Kopiko Candy
Keeps you awake


Title: Hypnotist

Film opens on a magic show in progress. The hypnotist on stage calls for a volunteer. He boasts that he can hypnotise anybody and no one can resist him. A weak looking man volunteers hesitantly. He gets on stage. He pulls out a Kopiko candy and eats it. The hypnotist takes out a watch and swings it in front of him. The man’s eyes have widened and they follow the swinging watch. In a deep voice, the hypnotist commands him,

“Tumhari aankhen bhaari ho rahi hai…tumhe sona hai…Mere teen tak ginne pe, tum so jaoge..ek…do…teen…so jao!”

But the man’s eyes are wider than ever. He has a smile on his face- he looks transfixed, but hasn’t fallen asleep. The hypnotist repeats, louder, “SO JAO!”

The hypnotist now looks a little panicked, “So jao, please? So jao! Sooooo jaaaaaaoooooo!”

The audience is now laughing at him. The man is still smiling. As the hypnotist keeps telling him to sleep, the camera pans and zooms in and we see that he is chewing on something.

VO: Kopiko Coffee Candy
Keeps you awake.

Cut to a product window of the candy- we see coffee getting poured and forming the candy.